DATA: 2019-05-27 HITS: CLASS: Industry News
It is difficult to achieve the annual output value of hundreds of millions of yuan and monthly sales revenue of over 100 million yuan for a small bread, but Panpan Food Group led by Cai Jinyan has achieved it. This well-known food empire, which started with deep processing of agricultural products, has grown from a small workshop to owning 17 wholly-owned subsidiaries and more than 10000 employees. It and its founder Cai Jinyan have created a legend in the Chinese snack food industry.
Cai Jinyan, born in Jinjiang, Fujian, inherited the bloodline of Jin merchants and the spirit of Min merchants who love to fight and win. At a young age, he aspired to lead his fellow villagers to become rich together. In 1987, 22-year-old Cai Jinyan founded his first food factory, processing and selling agricultural products such as seaweed and melon seeds. After accumulating sufficient funds, Cai Jinyan and his brothers opened a new food processing plant in 1996, Fujian Jinjiang Fuyuan Food Co., Ltd. (the predecessor of Panpan Food Group), mainly engaged in deep processing of agricultural and sideline products. During the start-up period, Panpan Food Group encountered many difficulties due to a lack of funding and experience. But Cai Jinyan never thought of giving up. His persistence finally changed the difficult situation of the company because of a potato. With an innovative potato chip, Panpan stepped onto the fast track to become a leader in the leisure food industry. That was a chance encounter in 1997, when Panpan Food was following in the footsteps of others to produce potato chips. But Cai Jinyan found that potato chips on the market have high oil content and short shelf life. If his Panpan food can improve this drawback, it will definitely gain market favor.
Of course, the development of a company cannot always be smooth sailing. Especially Panpan, who comes from a background in agricultural and sideline product processing, always has to bear the risk of failure when researching new products. In 2003, due to a misjudgment of the market, the newly developed product "Egg Milk Potato Chips" caused huge losses to Panpan Food, resulting in the loss of tens of millions.
However, Cai Jinyan, who was influenced by the spirit of Fujian merchants since childhood, never gave up, and failure is always inevitable. He said, "If a company wants to move forward, there must be difficulties, but as long as it persists and focuses on doing business wholeheartedly, I believe there is no reason why it cannot be done well
After enduring for three years, Panpan Food finally made a comeback with a new product. It is the familiar Panpan French bread, a type of baked bread that can be preserved for a long time. At that time, Jiang Wenli, who had a wide range of influence and had endorsed many large food companies, was also invited as the spokesperson. The slogan "French bread is still better to look forward to" became popular throughout the country.
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