DATA: 2018-09-01 HITS: CLASS: Industry News
There is an old saying in China that 'food is paramount to the people', so China's food and catering industry has been developed for nearly a hundred years. According to the "Trend Chart of Changes in the Scale Data of China's Food Industry" compiled by the China Business Industry Research Institute, since entering a market size of 10 trillion yuan in 2014, the scale of China's food industry has continued to grow, reaching 12.9 trillion yuan in 2018. From this data, we can see the prosperity of China's food industry. When it comes to food, we immediately think of several major domestic fast-moving consumer goods brands such as Kangshifu, Wangwang, and Uni President.
Dali Food was founded by the current chairman of Dali Group in 1985. Initially, Dali Food mainly sold inconspicuous products such as cookies and potato chips. At that time, Dali Food was just a niche food company and not as famous as it is now. It wasn't until 2002, 17 years later, that Dali Food launched a "latecomer strategy". What is a latecomer strategy? Simply put, it means' copying ', doing whatever is popular
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