DATA: 2024-03-25 HITS: CLASS: Industry News
The Report on Market Research and Development Prospect of Chinese Zongzi in 2023 shows that the future Zongzi market will develop towards high-end, diversified and refined directions. It is shown as follows:
-The trend of new Chinese health care will be prevailing, and the Chinese pastry industry will develop towards high-end, diversified and refined directions.
-Young people are the main consumers of Chinese-style pastries, and their monthly purchase frequency is concentrated on 1 to 6 times.
-Red bean, cinnamon and sesame are the preferred tastes.
-Chinese pastries have a strong snack property and are suitable for daily and social scenes, so there is a high demand for such products.
-Consumers have a strong sense of recognition for Chinese-style pastry brands, while product and marketing construct the barriers to competition of Chinese-style pastry brands.
In addition, with the approaching of Dragon Boat Festival, the Zongzi market began to be lively, not only food materials and taste patterns, but also new packaging ideas.
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