DATA: 2025-07-28 HITS: CLASS: Industry News
Multidimensional dynamics in the food industry: industrial upgrading, brand innovation, and market regulation advancing simultaneously
Recently, the food industry has shown a vigorous development and positive transformation trend in multiple fields, covering key aspects such as industry cooperation, brand innovation, and market supervision, injecting new impetus into the sustained and healthy development of the industry.
In terms of industrial cooperation and financial empowerment, at the 6th China Zhangzhou (Longhai) Food Expo, Industrial Bank Longhai Branch successfully signed contracts with Carlton Food and Green New Food. As a "Chinese leisure food city", Longhai has a complete food industry chain. Faced with the upgrading of consumption, there is an urgent need for enterprises to expand production and upgrade technology. Industrial Bank provides industrial plant loans for the expansion plan of Carlton Food's intelligent production base; Tailored financing solutions for Green New Food to assist in technological upgrades. In addition, Industrial Bank Zhangzhou Branch has also provided loans to multiple food enterprises across the entire industry chain through innovative financial products, promoting enterprise transformation and enhancing product added value and competitiveness. At the expo, the bank set up a financial service booth, popularized knowledge of financial consumer rights protection, received over 200 inquiries, distributed more than 500 materials, and enhanced corporate financial security awareness.
Brand innovation has become an important driving force for the development of the food industry. Guizhou Guicha (Group) Co., Ltd. held a new product launch event for the "Wu Cha Bai" matcha food brand. Our subsidiary Guigui Matcha Food Company focuses on the advantages of being the "Matcha Capital of China" and adheres to the concept of "personalization, health and safety, and high cost-effectiveness". We have developed a series of products such as matcha cookies and matcha chocolates, and have endowed the brand with a youthful social attribute through the "Xiaowu" IP. During the press conference, Guicha Group reached multiple collaborations and injected new momentum into the industry development through the "Matcha Food+" model. At the same time, Shuanghui focuses on "one bowl of rice, one meal, one table of dishes" to accelerate the transformation and upgrading of product structure. Since the establishment of the catering division in 2021, the catering business has formed five major product groups by integrating industry chain resources, leveraging product research and development, channel layout, and brand influence advantages. At present, Shuanghui relies on 30 modern production bases and 2 million sales terminals to build a full channel network, cooperates with leading catering chains and boutique supermarkets, and strengthens the construction of community cooked food stores. By 2025, it plans to add 100 new stores and also layout online sales to promote the scale improvement of catering business. In addition, numerous food brands have crossed over to enter the ice cream market. Qiaqia Food has launched melon seed ice cream, which has sold well in supermarkets with promotional activities, attracting a large number of young consumers. Xiamen's local ice cream shop, Fugui Pistachio, constantly enriches its flavors, balances classic and creative styles, strictly controls the production process, and plans to launch joint products. Tamus, on the other hand, insists on using fresh seasonal ingredients to make Italian handmade ice cream, allowing customers to experience the flavors of different seasons. The soy sauce ice cream launched by Gulong Food has also become a popular check-in spot in the local area.
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